BUILDING CULTURAL INFRASTRUCTURE.
Strategy, partnerships, objects and projects operating across contemporary culture.
Selected Clients
2018–2026
Avirex
Foot Locker
New Balance
Timeless Investments
BBC
KnownSource
Outsole
The Exchange NW1
BPM
Martine Rose
Passion
Unsung
KnownSource
Nanlite
Sotheby’s
Westminster City Council
08
Years operating
40+
Projects completed
800+
Objects managed
07
Countries
Practice
Strategy
The shape of a project before it becomes visible.
Scope
Work begins before the brief is visible: with context, discretion, access and the conditions that allow a project to hold value over time.
Partnerships
Projects
Objects
Featured Work
Avirex
Paris
2025
Archive, fashion memory and contemporary market language held in the same frame.
Context
Paris Fashion Week presented an opportunity to position Avirex within a new cultural landscape.
practice
Programming, partnerships and talent engagement shaped the showroom as a destination beyond retail.
Impact
Sustained footfall, editorial visibility and cultural relevance throughout the week.
contributors
Avirex • Paris Fashion Week • Artists • Collectors • Media • Cultural Partners
Sotheby’s
LONDON - Zurich - Paris - Hong Kong - Dubai
2021-2024
Archive, fashion memory and contemporary market language held in the same frame.
Context
Expanding the reach of Modern Collectibles across new audiences and international markets.
practice
Building relationships between collectors, institutions and emerging cultural communities.
Impact
Broader market presence through new consignments, clients and commercial channels.
contributors
Sotheby’s • Private Clients • Collectors • International Partners
The Exchange NW1
London
2024-2026
Archive, fashion memory and contemporary market language held in the same frame.
Context
Reimagining a former civic building as a contemporary cultural destination.
practice
Business development, creative tenancy and year-round public programming.
Impact
A fully activated space shaped by commerce, community and cultural production.
contributors
Martine Rose • Westminster City Council • BBC • Jordan Brand • New Balance
Lorenz.OG
London - California - tokyo
2025
Archive, fashion memory and contemporary market language held in the same frame.
Context
Expanding an established creative practice beyond sneaker customisation.
practice
Recontextualising the work through objects, exhibitions and collector engagement.
Impact
A broader cultural and commercial platform across art, fashion and design.
contributors
Lorenz.OG • Collectors • Galleries • Cultural Partners
Sexsdreams
London - Paris - Milan
2024 - 2025
Archive, fashion memory and contemporary market language held in the same frame.
Context
The first public presentations of an evolving artistic practice.
practice
Shaping the exhibition through strategic development, partnerships and cultural positioning.
Impact
A debut exhibition that extended the artist’s work into a wider cultural conversation.
contributors
SEXSDREAMS • Creative Partners • Collectors • Community
Selected Objects
DISNDAT-OBJ-001 · Luxury fashion
DISNDAT-OBJ-014 · Collectibles
DISNDAT-OBJ-022 · Furniture / books
DISNDAT-OBJ-031 · Sneakers
DISNDAT-OBJ-044 · Photography / memorabilia
DISNDAT-OBJ-052 · Art / material culture
Archive prepared for accession, filtering and long-term growth.
Collection logic · Objects enter the archive through provenance, context and cultural relevance.
Future filtering · The archive can expand by category, period, material, collaborator or market.
Institutional posture · Objects are documented as cultural evidence, never product tiles.
Approach
Journal
Essays
Research papers
Observations / interviews
Essay
The difference between attention and access
Research
Objects as cultural infrastructure
Observation
Why the quiet partnership lasts longer
Interview
On practice, patience and value